Fresh & Easy visit
I visited the new Fresh & Easy in Alhambra on Sunday. It was hopping! I think Fresh & Easy has hit pay dirt with this location, which is across the way from Target, and in an area that needed a grocery store. The store is large and has more product variety than I thought it would, especially in bath products. I guess I was expecting a much smaller, more boutique-y store. This is more like a nice-looking 99-cent store. Some items seemed really cheap (cookies); others did not (frozen Indian food). I bought a bag of salad which quickly wilted. The pink Princess cupcakes were disappointing. I was impressed by the tea selection and got a tasty chocolate-flavored black tea box for $2.15. The store is from England, so I guess I shouldn’t have been surprised by the tea selection. I am not sure if I will be a Fresh & Easy regular though as I was not too impressed with the ready-made food selection. It was not that cheap! I also had some difficulty at the self-checkout, paying for my bananas twice. A clerk had to delete one purchase. It was kinda annoying. I think the reason I was so not thrilled by Fresh & Easy is I have been to grocery stores in London and was thinking this would be modern and cool like those. I will give Fresh & Easy another chance though. Be forewarned - at Fresh & Easy you check yourself out and bag your own groceries. I could see this being a problem with people who are not familiar with computers, such as my mother.
stick with traders joes.
Comment by craig — February 9, 2009 @ 5:11 pm
Hi Craig, Yes, I suspect TJ’s has better ready-made fare. Thanks for the comment. Hope all is well!!!
Comment by UnHip LA — February 9, 2009 @ 10:41 pm
i think fresh and easy offers a great value! fantastic quality product at unheard of prices, they are doing it better than tjs. if they need to do self-check to save me money….then so be it i’m not that lazy
Comment by cass — February 10, 2009 @ 3:58 am
cass - thx for your comment! i will be exploring fresh and easy some more.
Comment by UnHip LA — February 10, 2009 @ 7:41 am